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Thinking Outside the Chocolate Box

By Anyuta Zelikson
on February 05, 2016

6 Tips to Buying a Memorable Valentine’s Day Gift

When it comes to Valentine’s Day, it’s time to think outside the chocolate box. Don’t get us wrong – we love candy, flowers, and of course, pretty shiny things. But how do you give a truly unforgettable gift?  

This year, don’t let “You shouldn’t have” be good enough. Shoot for “You never cease to amaze me”. All it takes is some inspiration and a slightly out of the ordinary approach. The expert team at Inaya is here to help you choose beautiful, personal gifts with our “6 Tips to Buying a Memorable Valentine’s Day Gift”:


1. Consider are they “bigger is better” or “the best things come in small packages”

Are you shopping for someone who is the life of the party, who always shines bright and is “The Commander”? Or is it someone quieter who cherishes one-on-one time, likes the little things in life and is “The Mediator”?  When it comes to jewelry or any gift, “size” is your first question: Big or small? 


  • 2. Ask yourself what is your favorite part of their face?

  • Not your usual question, but in the past, you’ve asked ”What’s their favorite color?” Instead, find what you love about someone’s face – their eyes, their smile, or even their hair. Then look for a dress or gemstones that complement and accentuate what you love most about them.

  • 3. Become the God of small things

  • Some say that life is best lived in the details of single moments. Inspire your gift through your observation of the moments you share. The flavor of their favorite tea or their favorite sweater can inspire scented bath soaps or turquoise jewelry. Then when you go to write the card, it’ll write itself.


  • 4. Look for the music that makes them dance

  • Music is a inspiration igniter. Are they singing along to Adele? Then consider a sophisticated, soulful gift like a ruby necklace. Are they jamming to Rihanna? Then why not something playful like green onyx earrings. Let the music that moves them inspire your gift.


  • 5. Be the best part of a magic trick

  • Be that moment of utter surprise and awe. Perhaps you take them on an impromptu trip to explore a nearby town? Do you blindfold them and lead them to their favorite store? Do you plan a surprise brunch with their friends? Let your imagination create a moment of surprise.


  • 6. Make your story inspire the gift

  • The memories associated and the meaning behind a gift make the gift matter more. You may give them an artistic picture of Champs-Élysées because your first trip abroad together was Paris. Or do you give them cooking classes because they’ve recently been getting into baking desserts. Remember gifts can have stories and meaning; all waiting for you to share.

    And of course, just like chocolate, love comes in all kinds of packages. Valentine’s Day is the perfect time of year to honor all the loves of your life – your spouse or partner, your children, your most cherished friends, and especially yourself.

    8 Powerful Gemstones For Valentine's Day Love

    By Anyuta Zelikson
    on January 26, 2016

    Our Guide to Gemstones Energies For Every Kind of Love


    This Valentine’s Day, Inaya invites you to celebrate all the loves of your lives – your spouse or partner, your children, your most cherished friends, and yes, especially yourself – with jewelry that has the power to heal, calm, and strengthen our ability to love with open hearts.


    Don’t know where to begin? As Warren Buffett famously said, “If you don’t know jewelry, know the jeweler.” Our expert team at Inaya is here to guide you. We've been studying gemstones and their spiritual powers for years. And we're sharing that with you. Here, we showcase gemstones known for having properties that can attract, inspire, and deepen love in all forms.

    Emerald: A “stone of successful love,” emeralds bring domestic bliss and loyalty to relationships. They also strengthen friendships through unity and unconditional love, making them a wonderful symbol of love for a partner, spouse, or friend.


    Garnet: Garnet is a stone of commitment that inspires love and devotion, calms any feelings of conflict, and stimulates sexual desire. This makes it an excellent stone for bringing deeper commitment to a new relationship or even revitalizing a long-term one.


    Carnelian: Carnelian has the power to improve and strengthen parent-child relationships by restoring or protecting love and trust. Consider this gift for your mother or daughter, especially after a rocky or emotional patch.


    Tourmaline: This stone is a natural aphrodisiac that attracts love in both the material and spiritual world. It restores trust in love and helps the wearer love whole-heartedly. It’s an ideal gift for someone with whom love is just blossoming.


    Rose Quartz: Known as “the stone of unconditional love,” rose quartz opens the heart, inspiring self-love while attracting or renewing romantic love. This is an ideal gift for a new love, a longtime partner or spouse, or even yourself.


    Ruby: In antiquity, rubies were a wedding stone because they symbolize love and passion. They balance the heart and inspire fiery enthusiasm, while removing negative energies. Rubies are a classic gemstone for lovers, partners, and spouses. 


    Turquoise: Turquoise both heals and protects, bringing solace to the body and mind. It is also a symbol of fidelity and an initiator of romantic love. Because of its versatility, it can be meaningful gift for any loved one in your life.

    And of course, Diamond: These radiant crystals symbolize fidelity and commitment. Their light and clarity deepen the bond of love within a relationship, particularly a marriage. It is an expensive but ever-lasting gift for a spouse or longtime partner.

    We hope this will help you find the gemstone that's right for your loved one.

    Want to learn more about of gemstones and their spiritual meaning? These books have been trustworthy guides in our own exploration and education:  The Crystal Bible by Judy Hall &  Love Is in the Earth by Melody


    Introducing Inaya, the online international marketplace for InnaSense

    By Anyuta Zelikson
    on October 27, 2015

    We are Inna and Anyuta Zelikson – sisters, best friends, New Yorkers, and co-creators of InnaSense Jewelry. Today, we’re proud to announce the launch of Inaya, the online marketplace that brings our unique natural gemstones and handcrafted designs to jewelry-lovers around the world.

    Read more »


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