We are Inna and Anyuta Zelikson – sisters, best friends, New Yorkers, and co-creators of InnaSense Jewelry. Today, we’re proud to announce the launch of Inaya, the online marketplace that brings our unique natural gemstones and handcrafted designs to jewelry-lovers around the world.

When we started InnaSense 14 years ago in the wake of 9/11, people told us we were crazy. But we knew that then, more than ever, the world needed healing, passion, and beauty. So with no support other than each other, we slowly built a business, teaching ourselves everything we could about jewelry.

Looking back on our journey, the only word that comes to mind is ‘gratitude.’ Serving our loyal New York customers at our two stores in the West Village and Grand Central Station is a dream come true.

All these years later, the world still very much needs passion and beauty – but how we buy, sell, communicate, and reach one another has changed dramatically. As we thought about how to grow InnaSense to reach more customers, we decided that instead of opening another store in New York, it was time to build a store online.

The creation of Inaya isn’t just for newcomers – our hope is that it will make the shopping experience easier and more personal for our most loyal customers, too. On Inaya, you can:

   - Search our entire collection by stone or jewelry type to find just the right piece

   - Learn more about the story and healing properties behind each piece of jewelry

   - Share photos of our collections so you can get a second opinion before you buy

   - Easily send our unique jewelry to loved ones as a gift for a special occasion

To all our customers – those we know, and those we have yet to meet: It’s a very proud moment for us to be able to share our vision in a digital format with all of you. This project is a full year in the making, and many more in terms of preparation.

It’s been worth all the effort to get to this moment. We couldn’t have done it without our loyal New York costumers who’ve been our supporters for more than a decade. And we won’t be able do it without our new customers, who we look forward to adorning over the years.

We invite you to come take a closer look at Inaya – online from anywhere in the world, or in-person at one of our stores in New York – and help us bring a little more beauty into the world, piece by piece.